Roof Maxx vs. Shingle Hero at a glance
| Roof Maxx | Shingle Hero | |
|---|---|---|
| Treatment type | Soybean-oil-based rejuvenation spray | 95% plant-based, soy-primary formula with penetration adjuvants |
| Typical cost (2,000 sq ft) | $1,500–$4,500, quoted per roof | $1,800–$4,500, quoted per roof |
| Warranty | 5-year | 5-year, transferable in writing |
| Soft-wash roof cleaning | Varies by dealer, often extra | Included |
| Landscape protection | Varies by dealer | Included (Plant Hero) |
| Insurance documentation | Treatment certificate | Certified Life Letter included (accepted by major Florida carriers) |
| Who does the work | Independent franchise dealers (~365 territories) | Tampa flagship crew + certified dealer network |
| Founded | 2013, Ohio | Tampa Bay, Florida |
| Best fit | Markets with a long-tenured local dealer | Tampa Bay + dealer territories; Florida insurance situations |
What both companies do (the same)
Roof Maxx and Shingle Hero are in the same business: roof rejuvenation. Both apply a sprayed-on plant-based treatment to aging asphalt shingles. Both claim to add 5-15 years of useful life. Both work best on asphalt shingle roofs 6-20 years old that are showing age but still structurally sound. Both include a written warranty.
The science is the same, too. Asphalt shingles fail because the petrochemical oils in the binder dry out over years of UV exposure and heat cycling — the shingle gets brittle, granules shed, corners curl. A rejuvenation treatment re-saturates that binder with new plant-derived oils, restoring flexibility and granule adhesion. Independent lab testing across the category (including Ohio State University testing that Roof Maxx frequently cites) has shown restored flexibility in aged shingles after treatment. Neither company invented the chemistry; both commercialized it well.
Company backgrounds
Roof Maxx
Roof Maxx was founded in 2013 in Ohio by Mike and Todd Feazel, who previously ran one of the largest roofing companies in the Midwest. It is the biggest name in the category: a national dealer network of roughly 365 independently owned territories, well over 100,000 roofs treated, and significant national media coverage. When most homeowners hear about roof rejuvenation for the first time, it is usually through Roof Maxx marketing — which is why so many people search for it by name.
Shingle Hero
Shingle Hero is a Florida-born rejuvenation company headquartered in Tampa Bay, built around the specific problems of Florida roofs: brutal UV, salt air, algae, and an insurance market that non-renews policies over roof age. That last part shaped the product — every Shingle Hero treatment includes a Certified Life Letter, an insurance-ready condition document, because in Florida the roof conversation is usually an insurance conversation. Shingle Hero is expanding nationally through a certified dealer network.
Where they meaningfully differ
Formula composition
Both treatments are plant-derived. Roof Maxx uses a soybean-oil-based formula. Shingle Hero is 95% plant-based with soy as the primary base, plus a proprietary adjuvant blend designed to help the actives penetrate aged binder more aggressively. The two products are similar in concept; exact chemistries are proprietary and differ at the formulation level.
Pricing transparency
Neither publishes flat pricing online — both quote per roof after inspection. In practice, both run roughly 80-90% less than a full replacement, so a typical 2,000 sq ft Florida roof lands in the $1,800-$4,500 range either way. Get a written quote from both if you have local options.
Warranty terms
Roof Maxx offers a 5-year warranty. Shingle Hero offers a 5-year transferable written warranty. Transferability matters if you plan to sell your house — the warranty and documented restoration transfer to the next owner.
Insurance documentation
Shingle Hero includes a Certified Life Letter with every job that major Florida carriers accept as supporting documentation during renewal review. Roof Maxx provides a treatment certificate. If you are in Florida defending a policy against non-renewal, ask both companies what specific documentation they provide and whether your carrier has accepted it before.
Who actually does the work
Roof Maxx is a franchise model. Service quality depends on the specific franchisee. Shingle Hero is a direct-service brand from the Tampa flagship, currently expanding through a certified dealer network with the brand directly responsible for quality assurance.
Cost: what a quote from each actually looks like
Neither company publishes flat pricing, because the honest price depends on your roof. Both quote after an inspection, and both land in the same industry band: roughly $0.85 to $1.50 per square foot of roof area, which puts a typical 2,000 sq ft home at $1,500 to $4,500 in 2026. Steep pitches add 15 to 25 percent with either company.
The number on the quote is the wrong place to stop comparing. A Roof Maxx quote and a Shingle Hero quote at the same dollar figure are not the same package. Check whether soft-wash cleaning is included or a separate line item, whether landscape and plant protection is covered, what the warranty transfer terms are, and what insurance documentation you get. A quote that is $300 cheaper but excludes a $1,000 soft wash is not cheaper.
Reviews and reputation
Roof Maxx aggregate reviews are broadly positive — most complaints in public review threads trace to individual franchisees (scheduling, communication, overpromising on marginal roofs) rather than the product itself. That is the structural tradeoff of a 365-territory franchise network: the brand cannot fully control every truck.
Shingle Hero holds a 5.0-star Google rating at the Tampa flagship, and the founder-led crew model means the people who answer the phone and the people on your roof work for the same company. We also publish our disqualification rate — about 1 in 7 roofs we inspect gets turned away as not a rejuvenation candidate — because an honest no is the strongest trust signal in this category. Ask any company you interview what percentage of roofs they turn down; if the answer is none, every roof is a sale.
When Roof Maxx is the right call
- You are outside Shingle Hero coverage and Roof Maxx has a long-tenured local dealer.
- You are not in a Florida insurance non-renewal situation.
- You have already gotten a written quote from a Roof Maxx dealer you trust.
When Shingle Hero is the right call
- You are in Tampa Bay or a Shingle Hero dealer territory.
- You are dealing with Florida homeowners insurance non-renewal.
- You want a Certified Life Letter included at no extra cost.
- You want a written, transferable warranty for resale value.
Questions to ask both companies
- 1How long has the local crew operated and how many roofs have they personally treated?
- 2Can I see real local before/after work in my ZIP?
- 3What is included in the price — soft wash, landscape protection, Life Letter, warranty?
- 4Is the warranty transferable?
- 5What insurance documentation do you provide, and have local carriers accepted it?
- 6Is my roof actually a candidate, or should I look at replacement?
Frequently asked questions
Is Roof Maxx or Shingle Hero cheaper?
Quotes are usually comparable — both price per roof after inspection and land in the $1,500-$4,500 band for a typical 2,000 sq ft home in 2026. The real difference is what is bundled: Shingle Hero includes soft-wash cleaning, landscape protection, a transferable warranty, and a Certified Life Letter at no extra charge, items that vary dealer-to-dealer with Roof Maxx.
Are Roof Maxx and Shingle Hero the same product?
No, but they are the same category. Both are plant-based, soy-derived rejuvenation treatments that restore flexibility to aging asphalt shingles. Exact formulations are proprietary and differ — Shingle Hero adds a penetration adjuvant blend to its 95% plant-based formula.
How long does each treatment last?
Both companies document 5 to 15 years of added roof life from a single application depending on roof age and condition, and both support re-treatment around year 5 to extend the result further.
Does either treatment help with Florida insurance non-renewal?
Documentation is what carriers respond to. Shingle Hero includes a Certified Life Letter with every job, which major Florida carriers have accepted as supporting documentation during renewal review. Roof Maxx provides a treatment certificate; whether it satisfies a Florida underwriter varies by carrier.
Can I get quotes from both?
You should. Both companies offer free inspections. Put the written quotes side by side and compare the package contents, not just the total. If either company tells you your roof does not qualify, take that seriously — it is the most honest sentence in this industry.
The bottom line
Roof Maxx and Shingle Hero are both legitimate companies doing similar work with similar science. In Tampa Bay or covered service areas, Shingle Hero is built for you with included insurance documentation and a transferable warranty. Outside coverage, ask Roof Maxx for a local dealer with at least 5 years of operating history.
Free 60-second inspection. We come out, walk your roof, and give you a written number you can compare to anyone else.
